Frank Montero, CEO of Monterey Internet, has been designing online marketing campaigns since 1996. He has marketed global companies in days when the primary user-funded venues for online advertising were banner ads on Alta Vista and Hot Bot. He’s worked with customers, navigating the internet growth and changes associated with online marketing campaigns to ensure optimal returns on every investment. Throughout the years Frank has continued to be at the cutting edge of research and development in the field of optimization, pay-per-click (PPC) and demographic search patterns developing his proprietary Predictive Search Pattern Logic (PSPL). Forming a strategic alliance with Byte Technology, developing high-end websites aligned with the PSPL model.

The Recent Past
It was only in the recent past that almost anyone could build a site that would place relatively well. Up until the last two years, web pages were focused on a few keywords or search phrases that people were likely to type into a search engine. In those days, web developers spent a large amount of time and effort into planning the content to ensure that there was a lot of repetitive key words on the site in addition to the “meta tags”, “back links”, “alt tags”, and “site maps”. These strategies resulted in text that was difficult to read, and quite frankly, annoying because of all the repetition. Fortunately, none of these strategies are very effective anymore.

Current and Immediate Future
As one of the pioneers in the field, Frank Montero stays on top of the on-line marketing trends. Today, the strategic goal is to provide a “positive user experience” whenever a customer clicks on your site, because that’s what Google is pioneering (Google is the leader with 80% of the market). In fact, all of the internet search portals have evolved and are more sophisticated – making the job of “optimizing” and placing websites more challenging. A visually attractive, user-friendly site with relevant content is what now generates excellent results.

Breaking new ground, Frank is analyzing the implication of new, recently patented search technology that is sure to find its way into the Google indexing algorithm within months and has developed his proprietary Predictive Search Pattern Logic (PSPL) methodology. Using predictive behavioral strategies based on several variables such as age and income level, the PSPL method is designed to work effectively with the current search logic trends now being used by all internet search portals. With the Byte Technology/Frank Montero alliance this technology is integrated into every website beginning with the first line of code, integrating phrases and word strings in a user-friendly site that matches Google search and Google contextual marketing campaigns. Additionally, the regionally targeted options Frank manages on Google Adwords make online marketing an extremely effective tool for all local businesses.

The Byte Technology and / Monterey Internet Alliance is the only Web Solution in the world that designs premium web sites from the ground up using PSPL, integrating Google Adwords campaigns as a primary part of the design, not as an afterthought. Don’t get left behind, call us today for a free consultation.